Mitsubishi Electric Europe Semiconductor replaces sales through Optrex with sales through its own distributor network
The change is effective immediately. The same display products will be distributed through the company’s own distributor network instead. Hectronic and Acal BFi Nordic, in a joint effort, are members of that network and offer continuity to existing and new Nordic customers.
Uppsala, Sweden, May 21, 2012:
Mitsubishi Electric Europe B.V. Semiconductor Group has announced in a press release that Mitsubishi Electric’s industrial displays (TFT LCD modules) no longer will be included in the Optrex product offer. The same display products are offered by Mitsubishi’s own distribution network instead. Acal BFi Nordic AB and Hectronic AB, in cooperation, are members of that network and offer continuity for Nordic customers through sales, delivery and support for Mitsubishi displays. According to the press release the change is effective immediately and it is a consequence of the acquisition by Kyocera Corporation of Optrex Corporation.
Mitsubishi Electric has sold industrial displays through the Optrex sales organization and with Optrex article numbers since April, 2002. The cooperation between Acal BFi Nordic and Hectronic AB for distribution secures deliveries and professional technical support, now and in the future, for existing and new customers of displays from Mitsubishi Electric in the Nordic countries.
Mitsubishi Electric established an office in Europe in 2008 and since then has built the company’s own network for sales and support for industrial displays in Europe. In the beginning of 2012 Mitsubishi Electric signed a distribution agreement with Acal BFi Nordic AB for the Nordic countries. Hectronic AB and Acal BFi Nordic AB are sister companies within the Acal Group. Mitsubishi Electric will discontinue deliveries to Optrex from September 30, 2012 and onwards.
Contact person – Acal BFi Nordic:
Martin Andersson, Product Manager Mitsubishi Displays
Acal BFi NordicSolna Strandväg 21
Acal BFi Nordic is the leading specialist distributor of electronic and photonic products and services to industrial manufacturing and design companies in the Nordic countries and the Baltic States. Acal BFi Nordic has offices in Sweden, Norway and Finland and is a part of the Acal Group. Acal operates across Europe and South Africa through three Divisions: Electronics, Supply Chain and Medical. The Acal Group is listed on the London Stock Exchange.
Hectronic is the leading embedded PC platform provider in the Nordic region and the company is now expanding its sales activities into other European markets. Hectronic develops boards and embedded systems as both standard products and custom solutions. Customers include large OEMs in industrial, military and telecom markets, plus channel partners ranging from systems integrators and design consultants to other solutions providers. Hectronic’s renowned technical expertise has led to the development of numerous products that lead the market in terms of price/performance, small size and low power consumption. The company is currently expanding its standard product offering whilst maintaining a strong engineering capability to assist customers in tailoring its products to specific applications. The designers of Hectronic’s boards and systems provide expert local technical support to customers. Hectronic is owned by Acal BFI Nordic AB, a member of the Acal Group. Acal is a supplier of specialist technologies across Europe and South Africa, operating through three Divisions: Electronics, Supply Chain and Medical. The Acal Group is listed on the London Stock Exchange.